Almost perfect hands  

Breast Cancer Prevention campaigns echo the same message: Do the self-exam.
What they never address is the fact that our hands are unable to feel a tumor before it reaches 2 cm. And that may be too late.

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To alert 40+ year women to the importance of the mammogram, we gathered artists who have survived cancer and, despite their delicate hands, couldn't detect their breast lumps with the self-examination.
 

These women created artworks using their old x-ray sheets as canvases, and A.C.Camargo spread the word. 

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Awards

CLIO AWARDS 2017

2 SILVER HEALTH

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CANNES LIONS 2017

SHORTLIST 

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CREAM WPP 2017

BEST WPP IDEAS OF 2017