Avon after the last year consolidate their place in the diversity area and not only in beauty category but as a cultural brand that represents all the women in the advertising industry in Brazil.

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Avon Color Trend is another example of this consolidate voice in the market. The brand is the "access brand" inside the Avon make up range.

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We define the street as their main territory to guarantee the clear understanding of "this makeup line" is the most democratic inside Avon Portfolio.

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The main characters represent the biggest woman clusters. A female white rapper, a black singer and the most famous drag queen in Brazil and most world drag queen watched music videos. Aside from these girls, we continue the story with 14 digital influencers to guarantee the long tail in digital platforms.

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The campaign asks and invite women to not leave the fight (equal rights) and shows a future possible world. " Não deixe o samba morrer" (Don't leave the "samba" die).

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100% Digital Campaign Mobile oriented. We produced 43 digital assets including a vertical version for the smartphones, Facebook carousel, gifs, boomerangs, ING stories makeup tutorials, bumper ads, vogon and for the first time in Brasil in the beauty industry, a video inside the Facebook head cover image. Inside the campaign, we also launched a youtube beauty channel "E ai tá pronta".