After the big buzz generated with Marta's Lipstick during The Fifa's Women World Cup that proved the product resistance, Avon launched a new line, including a long-lasting foundation and new lipsticks. 

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To reinforce the brand's role support to women in sports, we created "The Mantra."
A campaign that shows the power of words and creates a dialogue between the life of high skills female athletes and their stories about fear, resilience, pain,
and other issues they face every day. In the end, every woman has their own mantra,
and this powerful women squad can prove.