"É para olhar mesmo" (Keep Staring) is Avon's Campaign for the LGBTQIA+ Pride Month.

The campaign was launched to celebrate the LGBTQIA+ Pride Month and promote a reflection on the type of visibility that the community attracts with different perspectives that draw looks and the attention of the people around them.

On International LGBTQIA+ Pride Day, artists Rosa Luz and Lia Clark, model Bia Gremion, Avon Sales Executive, Gaby Varconti, Sodexo kitchen assistant at Avon, Vanessa Holanda, and Igor Bibiano, model, and stylist, all reveal, in a video, the true context behind all their testimonials. The protagonists then explain why they are noticed, and among the reasons are their abilities, talents, personalities, and achievements.

AWARD
GOLD - Content video on Instagram Stories Festival