On the beach, in the sun in the 40°C Rio summer. How can we get cool when it's so hot? There is only one way. A giant Sprite machine with fresh water showers on one of the largest beaches of Rio de Janeiro. There were over 1,500 showers per day and a lot of cold Sprite.
 

AWARDS

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CANNES LIONS
Gold Promo
Silver Promo

Bronze Outdoor

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ONE SHOW

Single Merit Transit, Outdoor, Installation

Single Merit Interactive Advertising Environmental

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LONDON FESTIVAL

Design Environmental