In 2013 the Brazilian low-cost carrier GOL airlines developed all the activations regarding the sponsorship for the National Soccer Team. The carrier company recognized by low budget costs, democracy, and diversity. We created a new concept for this activation plan:

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Every Brazilian like GOL. (which is the same word for "goal" in Portuguese)

And one of the ideas presented to the client was the airplane customization based on the company principles. We chose the worldwide recognized Brazilians graffiti artists duo Os Gemeos, to paint the airplane.

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We chose Os Gemeos  because they have the same DNA as the company: “Brazilianness, democracy, and diversity.” Their art is on the streets and famous galleries around the world. They painted a castle, a train, huge walls but, never a plane...

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Gol approved the idea as a big celebration for the people, fans and of course, the National Soccer Team. For the entire project, the duo used 1,200 cans of spray on the Boeing 737. The plane will fly the Brazilian national soccer team around the country during the FIFA World Cup starting June 12.

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The plane will be part of the GOL fleet for an additional two years after the World Cup. And the results for the sponsorship can be seen in the air, and all the media channels around the world and Gol Airlines definitely will be remembered to turn a plane into a piece of art.

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  AWARD  

SILVER - OUTDOOR IN CCSP SAO PAULO CREATIVES CLUB